
Your freshly started
business


Starting a business:
tips to remember
Increase your chances of business success by building a good business model. A clear operating framework can help organise daily operations and support steady progress. An entrepreneur who wants to succeed must develop an entrepreneurial mindset, encourage business innovation and persevere without becoming inflexible.
To do so, consider setting an achievable schedule with realistic deadlines, clear business priorities and measurable targets, making a firm but reasonable commitment that helps reduce stress and maintain steady progress.
Setting up your
business

Business plan
A business plan often includes business objectives, financial assumptions and a budget forecast.

Business ideas
Franchising can be a source of business concepts, commercial ideas and inspiration for a new venture.

Market research
Market research is the process of studying customer needs, market demand and competitors before starting a business.

Marketing strategy
The marketing strategy defines market positioning, target audiences and how a company presents its offer to potential customers.
The key
steps

Financial aid
Aid for setting up a business

Participatory financing
Participatory financing is a form of funding based on an exchange of funds between individuals. This alternative financing takes place outside traditional financial circuits.

Business angels
Business angels usually favour local or regional companies. They invest part of their money in high-potential companies through private investment.

Intercompany loans
An inter-company loan can concern private limited liability companies, medium-sized companies and SMEs/SMIs. It is a form of business financing in which companies lend money to each other.
Updating product information
in real-time
The PIM is a product information management system that helps synchronise, control and centralise product data in one place. By using the goaland.com PIM tool, you can update and manage product information in real-time.
Retaining new customers using
the right techniques
There are several customer retention techniques, including building customer loyalty through social networks. Social media can help maintain customer relationships and encourage repeat engagement.
Loyalty can also be built through email marketing, sponsorship and loyalty cards. Word-of-mouth recommendations can also help attract new customers and support customer acquisition.

Management & accounting

Choosing your
accountant
When choosing a chartered accountant, check their accountancy qualifications and registration with the National Association of Chartered Accountants. Accounting professionals who do not comply with these conditions are liable to heavy penalties. The choice of professional may also depend on your tax regime, legal status and the nature of your business.
The business owner or manager must be careful when selecting an accountant for the company. They should entrust this work to an accounting professional who understands their business needs. It can therefore be useful to seek expert accounting support from the company’s creation.
Boosting your business
Tips
Expanding your network
There are several ways to grow your professional network: use social networks, build strong business relationships and develop your brand storytelling.
Communication strategy
Strengthen your communication strategy by defining communication objectives and identifying your target audience. This process helps align key messages, communication channels and business goals.
Social networks
Social media enables professionals, users and private individuals to share information, build online visibility and reach a wider Internet audience.